Why We Named This Shannon Advisory
Claude Shannon proved noise can be designed around. Why the firm is named for him, and what his 1948 paper, 1952 talk and 1956 warning say about the work.
ReadThe people on our client engagements hold Anthropic's Claude certifications. Each credential is individual and valid for twelve months, and recertification is free.

John leads commercial engagement. He is usually your first conversation, and he stays with you throughout: scoping the problem, working alongside the delivery, and telling you plainly when a configured Claude is already enough.

Ryan leads delivery. He keeps the work pointed at what the business is trying to achieve, connects Claude to the systems your business already runs on, and builds systems tested against real workflows before they ship.
Each person's delivery role, then the credentials they hold, each under their own name on Credly.


Anthropic certifies people, not firms. Each person who works with us is on one of two tracks: Adopt, for setting up Claude and training teams, or Build, for building with it. More on the four credentials and the order on the Build track.




Start with a call about where your business is with Claude and whether we can help.